Sunday, June 13, 2010
Fat Joe featurng Trey Songz "Aint about the Money" Director Parris Producer Brendan Kyle Cochrane DP Matt Workman
A really great shoot for artist Fat Joe featuring Trey Songz. Shot on location in Queens with two Red MX's and an Angenieux and a set of Red Pro Primes this video definitely captured a nice New York City look. We shot on the roof of the Ravel hotel and I am very grateful to the location contact Natassa Contini who was stellar in her accommodation of the artists and crew. We had a pretty demanding schedule with narrow talent windows a surprise cameo, and a company move within the location. The track is hot and the crew really delivered on this. I want to now be known as a solid Director and Producer and I think having the knowledge of multiple areas of production definitely helps stretch budgets, crew and resources but gets people to work cohesively in furtherance of good work. Like the pizza box says you can try all the rest and then try the best. Looking forward to working with Parris and Goreela Inc on some monster projects. Stay tuned. . .
The Roots featuring Jim James directed by Jason Goldwatch and produced by yours truly was an exciting shoot that had three days of principal photography in New York. The video features a lot of cab mounts that were all shot on location in Harlem, Bed Stuy and Soho area. Decon Creative Inc reached out to sign me as a producer on what will surely be a stylish video. DP Rob Gilbert and Jason Goldwatch the director shot using the 7D and Red Pro Primes. I learned quite a bit watching these guys work.
Jeremy and Karl did an excellent job with the taxi mounts and I am sorry all I have is the iphone pics which really don't do the set ups justice. This was a very demanding shoot given the budget and three days of principal photography. It was great working with these guys and I look forward to the edit and bigger and better projects with Decon.